The promotional products that a business uses are a very important part of marketing. Making sure that those embroidered bags, caps, shirts and other items look great is what an embroidery digitizing company does for a promotional company. The process is fairly complex, but essentially what an embroidery digitizing service does is, take a piece of original artwork / logo that a company has and turn that into a stitch guide file that an embroidery machine uses to create an embroidered product. Companies can have logos, mascots, slogans or anything else embroidered on products to help promote their products.

People Love Free Swag

One of the reasons why embroidered promotional items are so popular is that people love to get free stuff that they will actually use. Caps, bags and shirts are the most popular marketing items. Getting your name or logo embroidered on these items is a fantastic way to get exposure for your business because people will wear these items everywhere. But in order to make sure that your logo or artwork looks great on many different products you need to get the original artwork digitized.

Adapting Art for Different Products

An embroidery digitizing company will take your original piece of art and adapt it so that it looks great on different products. Having your company slogan embroidered on the left chest pocket of a shirt means that slogan needs to be a certain size in order to look good. But if you also want to put that slogan on a bigger item like a cap the file needs to be resized and changed to make sure it looks just as good on the cap as it does on the shirt.

That is what an embroidery digitizing company does. The well trained graphic artists at the digitization company will take your art and create files that are suitable for different products. Then those images are turned into stitch guides that the embroidery machine will use as a guide to create the finished embroidery piece.

Why Embroidery Digitization is So Important

Embroidery digitizing service play a very important role in business. The image of the company depends on how good those embroidered promotional pieces look. Getting artwork and logos evaluated, tweaked and perfected by an embroidery digitization team is the difference between great looking items that will give your business a sophisticated and polished look and mediocre products that won’t make a business look very good.